About Us

Who we are

Dawana is the healthcare subsidiary of Bahar Holding, purpose-built to elevate health outcomes across Iraq. Established nearly a decade ago, Dawana combines scientific rigor with flawless execution to make trusted brands available wherever patients, caregivers, and consumers need them.

With a 350+ strong field force and a nationwide footprint that includes 15 warehouses and 15 offices, Dawana is uniquely positioned to serve the entire Iraqi market. Our portfolio spans pharmaceuticals, nutraceuticals, medical devices, and cosmeceuticals—supported by international partners.

We lead & hold market leadership in Clinical Nutrition, Infant formula segments and nutraceutical categories. Today, our products are available at more than 8,000 points of sale across Iraq, underpinned by both weighted and numerical distribution and a performance-driven culture.

450+

Field Professionals

400+

Products

18

Warehouses

18

Offices

8000+

Points of Sale

It’s not just about treatment — it’s about feeling safe

At Dawana, our promise is simple: when trust and quality unite, people's lives improve. We exist to earn and sustain that trust-every day, in every interaction-with uncompromising standards, reliable supply, and genuine partnership. Our nationwide reach, disciplined execution, and goal-oriented culture allow us to deliver at scale while staying close to communities. As we look ahead, we will continue to expand our portfolio thoughtfully, invest in our people, and deepen our strategic alliances so that patients and consumers everywhere in Iraq can access safe, effective, and high-quality products.

Dr. Hasty MahmoodChief Executive Officer

More About Us

VISION

To be Iraq’s most trusted healthcare partner—setting the standard for quality, reliability, and efficiency.

MISSION

We make high-quality, compliant, and affordable healthcare products accessible nationwide through relentless execution, strong partnerships, and data-driven operations that advance community health and sustainable growth.

STRATEGY

Portfolio Leadership: Focus on highvalue categories—especially priority therapeutic areas. Nationwide Reach: Strengthen last-mile access via 15 warehouses and 15 offices serving 8,000+ points of sale.

CORE VALUES

Our three enduring values guide every decision and behavior

PROFITABILITY

Ensuring sustainable growth and reinvestment for the long term.
QUALITY

Safeguarding the trust that patients, consumers, and partners place in us.
PEOPLE

Empowering our teams to perform, grow, and lead.